Domain’s Behaviour Rank helps you identify how likely someone is to be interested in selling or buying property, based on how they interact with Domain.
We use advanced models to detect common patterns in user behaviour, not declared intent so you can get ahead of the curve when engaging with potential clients.
Seller Behaviour Rank
The Seller Behaviour Rank estimates how likely an attendee is to be preparing to sell their home, based on their activity on Domain. We look at things like:
Visiting pages about selling advice
Searching for property appraisals
Frequently viewing off-market property profiles
Using tools like Find an Agent
Repeatedly viewing information about properties they own
By analysing these behaviours over time, we detect patterns that are commonly seen in users who go on to list their property. This prediction doesn’t rely on users telling us they’re selling, it’s based on what they do, not what they say.
Buyer Behaviour Rank
The Buyer Behaviour Rank helps us identify attendees who are actively looking to purchase a property. We look at behaviours such as:
Frequently viewing property listings
Saving properties
Making enquiries
Engaging with buying tools and calculators
Reading property buying guides
These activities are strong signals that someone is in the market to buy. By watching for these patterns, we can highlight users who are showing intent, even if they haven’t made direct contact yet.
How Behaviour Rank Works
Behaviour ranks are shown as percentiles. They don’t represent the exact probability someone will buy or sell instead, they show how that person’s behaviour compares to all other users on Domain.
For example:
A user in the top 5% seller rank is behaving more like a seller than 95% of all Domain users.
This relative scoring helps you focus your attention on the users most likely to convert.
Note: The Behaviour Rank model is continuously updated and improved as we learn more about how people research property. This means the specific signals and touchpoints used to calculate rankings may evolve over time.
Why Might Behaviour Rank Not Appear for Some Attendees?
If no behaviour rank is shown for an attendee, it may be due to one of the following reasons:
The attendee used a different email address during the open for inspection than the one they used while researching on Domain. This means we couldn’t match their activity to their attendee profile.
The attendee hasn’t yet interacted with enough selling or buying touchpoints on Domain for us to confidently determine their behaviour. In these cases, they’re excluded from ranking until more data becomes available.
Evolving Over Time
Our Behaviour Rank model is regularly refined as user behaviour evolves and our technology improves. We may adjust which signals are included in future, but the goal remains the same: helping agents identify high-intent buyers and sellers more effectively.
Questions?
If you’d like help understanding how to use Behaviour Rank in your prospecting, our team is here to support you.